San Antonio IT company by InnovationVista? Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines. Quora got double-digits responses to the question “Why do salespeople hate CRM?” “Why do salespeople love CRM?” had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don’t believe the problem of low CRM adoption is due mainly to the systems being overly complex, or salespeople having limited grasp of software generally. Don’t get me wrong; some CRMs are no doubt too complex, designed by techies without sufficient input from real sales teams, etc. There are over 300 different CRM systems in the market today, and no doubt some are poorly designed.
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Any business should aim to have an IT consultant! IT consulting offers multiple benefits to both small and large organizations. Businesses benefit from their wealth of expertise and experience in handling technical tasks. Unfortunately, many business owners wait until they experience a crisis to hire experts. Such an approach may lead to irreversible damage, especially in the case of a security breach. The best approach is to hire consultants regularly to ensure that a business has the best systems in place. Explore a few extra details on driving revenue with tech.
An advice every CEO should know about cybersecurity: Cyber liability insurance premiums are significantly increasing in cost and often do not cover all of the damages caused by a cyber breach. It is vital that CEOs establish the appropriate cybersecurity “tone at the top” for their respective organization, regarding the importance of information security and how cybersecurity is everyone’s shared responsibility in a truly digital world. Establishing an organizational “culture of cybersecurity” has proven to be one of the best defenses against cyber adversaries. It is the people, not the technology, which can either be an organization’s greatest defense, or its weakest link against a cyber-attack.
Digital transformation should not be feared, but fully explored – and where appropriate, embraced. Technological advancements have risen in recent years with the promise of improving operations for businesses in nearly all industries. They help businesses achieve a higher level of success that would otherwise be possible. CXOs need to know that their organizations may be left behind if they choose to allow their anxieties to stand in the way of digital transformation. Executives who allow their businesses to evolve with technology will make great strides, while those who don’t will lag behind. This process is inexorable, although it is occurring at different speeds in different industries. Read a few extra info on Digital business.
These technical aspects aside, hopefully it is clear that many of the factors involved with CRM adoption – possibly a surprising number of factors to you? – are in the hands of executive leadership and not your CIO, system implementer or training team. Of course, the technical complaints are FAR more acceptable as excuses than some of the human nature dynamics summarized above, so polls of sales teams often yield results which seem like everything would be perfect and that big investment the company made in the CRM would really deliver, if only a few things in the system were tweaked…. Don’t be misled that polls of this kind yield the real rationale behind your team’s reluctance.
For IT consulting Dallas is a great American city, and we’re proud to be operating here. It boasts a strong economy and friendly people. For our IT consultants Austin has been a great place to build experience in the following industries: Healthcare, Financial Services, Aerospace, Manufacturing, Energy. We offer Dallas IT consulting across the full suite of Innovation Vista’s services: IT Strategy, C-Suite Tech Advisory, Digital Transformation, Stabilizing IT, Rationalizing IT, Monetizing IT, Weaponizing Data, IT Assessments, M&A/Transitional IT Leadership, CIO Coaching, Part-time CIO Services, System Implementation. Read more info on Dallas tech consulting.